Tennis star Daniil Medvedev, currently ranked No. 3 in the world, has joined the ownership group of M80. Medvedev expressed his excitement about contributing to the company’s growth and enhancing fan engagement with M80. Apart from his tennis career, Medvedev is also an avid Rainbow Six: Siege player and was named an official ambassador for the game by Ubisoft. As part of Siege’s R6 Share program, M80 holds a license to compete in the North American league, making Medvedev’s partnership with M80 a perfect fit.
In addition to joining the ownership group, Medvedev will assist M80 in incorporating traditional sports psychology across its teams. M80, founded in December 2022 by CEO Marco Mereu, competes in various esports titles such as CS2, VALORANT, Street Fighter, and Rocket League. With Medvedev’s involvement, M80 aims to reach new heights in the industry.
Medvedev’s entry into the esports world follows a trend of sports stars investing in or owning esports teams. Recently, soccer legend Lionel Messi became a co-owner of KRÜ Esports alongside former teammate Sergio Aguero. While the esports industry can be unpredictable, M80 has shown resilience in adapting to changing trends. By staying agile, M80 has managed to navigate the competitive landscape successfully.
As the esports industry continues to evolve, partnerships between traditional sports and gaming are becoming more common. Medvedev’s collaboration with M80 highlights the growing intersection between sports and esports, providing fans with new and exciting opportunities to engage with their favorite athletes.
| Date | Event | Result |
|---|---|---|
| Aug. 29, 2023 | Medvedev named official ambassador for Rainbow Six: Siege | – |
| December 2022 | M80 officially founded by Marco Mereu | – |
Source: DOTESPORTS
