A recent survey conducted by the Entertainment Software Association (ESA) has revealed that a staggering 72% of children have video games at the top of their Christmas wish lists. This digital shift in holiday preferences is evident as traditional gifts like toys and clothes are being overshadowed by the allure of video games.
The survey also highlights other popular gift choices among kids, with 70% opting for money or gift cards, 66% for clothes and accessories, and 62% for tech gadgets. However, video games reign supreme, capturing the attention of both boys (86%) and girls (59%).
When it comes to video game presents, game subscriptions are the most desired (39%), closely followed by game consoles (38%), accessories (32%), and in-game currency (29%). Physical video games, on the other hand, have seen a decline in demand (22%), indicating a shift towards digital products.
Interestingly, adults are also embracing this digital trend, with 32% planning to invest in video game gifts this Christmas. This includes a significant 57% of parents who are considering video games as presents. The average spending on video games for the holiday season is estimated to be $485, highlighting the financial impact of the gaming industry.
Stan Pierre-Louis, President and CEO of the Entertainment Software Association, acknowledges the widespread popularity of video games in America, stating, “More than 212 million Americans play video games regularly, so it comes as no surprise that games are at the top of this year’s wish lists.” He also emphasizes the social aspect of video games, highlighting their ability to bring families together during the holiday season and beyond.
This shift towards digital entertainment not only reflects changing preferences but also signals a cultural shift in gifting norms. While traditional presents still have their place, they are now overshadowed by the allure of the virtual world.
| Gift Choice | Percentage |
|---|---|
| Video Games | 72% |
| Money/Gift Cards | 70% |
| Clothes/Accessories | 66% |
| Tech Gadgets | 62% |
Among kids who prefer video game gifts, the most desired items are game subscriptions (39%), followed by game consoles (38%), accessories (32%), and in-game currency (29%). Physical video games have seen a decline in demand (22%), indicating a shift towards digital products.
Adults are also embracing this digital trend, with 32% planning to invest in video game gifts this Christmas. This includes a significant 57% of parents who are considering video games as presents. The average spending on video games for the holiday season is estimated to be $485, highlighting the financial impact of the gaming industry.
Stan Pierre-Louis, President and CEO of the Entertainment Software Association, acknowledges the widespread popularity of video games in America, stating, “More than 212 million Americans play video games regularly, so it comes as no surprise that games are at the top of this year’s wish lists.” He also emphasizes the social aspect of video games, highlighting their ability to bring families together during the holiday season and beyond.
Source: DOTESPORTS
