A new, fullscreen ad promoting the release of Modern Warfare 3 has been causing frustration among Xbox gamers. The ad, which appeared on Nov. 2, immediately upon turning on the console, offers players the option to purchase the Vault Edition upgrade, buy the base version of MW3, or close the ad. This unexpected and intrusive advertising has left the Xbox community bewildered and demanding to be left in peace to enjoy their gaming experience.
The advertisement, featuring a red-soaked design with an operator as the main image, takes over the entire screen, momentarily interrupting gameplay. Players are concerned that this could become a regular occurrence on Xbox, as other games have already started implementing similar ads. Starfield and Forza Motorsport were among the first to try this approach, leading gamers to believe that even smaller titles like Candy Crush and Peggle may soon follow suit.
One major complaint is that gamers have already invested a significant amount of money in purchasing the console itself. They argue that there should be no reason for them to endure these intrusive ads after spending a fortune on a gaming system.
Some players admitted that they were already hesitant about purchasing MW3 due to issues experienced during the beta testing phase. Problems such as difficulty loading into games and poor visibility throughout the maps have left them uncertain about the game’s quality. Microsoft’s advertising blunder may have further discouraged these disgruntled fans from making a purchase.
The impact of this advertising strategy on MW3’s sales remains to be seen until Activision releases sales figures. It is unclear whether this invasive ad will have a positive or negative effect on the game’s success.
Source: DOTESPORTS
