Activision’s aggressive marketing strategy for the release of Call of Duty: Modern Warfare 3 has backfired, as many players are now hesitant to purchase the game. The latest update, shipped on November 8, installed MW3 multiplayer for all players, even those who haven’t bought the game yet, and deleted MW2 multiplayer. This move has caused frustration among players, with numerous complaints flooding Reddit.
Activision’s intention was likely to market MW3 and push players to abandon MW2 in favor of the new game. However, this strategy seems to have had the opposite effect, as players feel discouraged by the company’s tactics. Some players have expressed their dissatisfaction, stating that they paid for a product they no longer have access to and questioning the legality of this change.
While it remains to be seen how this will impact MW3’s sales, the negative customer reaction could be another setback for Activision. Even prominent members of the CoD community, such as CouRage and OpTic TeeP, found the MW3 campaign underwhelming after playing it on November 2. Negative reviews have already started pouring in, including some mistakenly targeting the wrong MW3.
Dot Esports has reached out to Activision for comment on this matter.
| Time | Score |
|---|---|
| November 10 | Call of Duty: Modern Warfare 3 fully released |
| November 8 | Controversial update installs MW3 multiplayer and deletes MW2 multiplayer |
| November 2 | Prominent CoD community members express disappointment with MW3 campaign |
Source: DOTESPORTS
