Microsoft’s recent acquisition of Activision Blizzard King has sparked a range of opinions, with some eagerly anticipating changes while others express concerns about the future of the merged companies.
Analysts suggest that the merger will give a much-needed boost to the Xbox brand, which has struggled to compete with PlayStation in recent console generations. GamePass users, in particular, are thrilled about the merger as it means access to a wider range of content through their subscription, including popular titles like Call of Duty, Crash Bandicoot, Spyro, and the highly anticipated games from Blizzard Entertainment.
However, not everyone shares the same level of excitement. One prominent concern is that Microsoft’s newfound control over bestsellers like Call of Duty could create an unfair advantage over competitors, especially Sony.
Gamers also worry about the fate of beloved gaming companies such as Blizzard. While Activision has seen relative success with its Call of Duty series, Blizzard and its games have struggled to meet player expectations. Several Blizzard titles have faced negative reviews on platforms like Metacritic, and the release of Overwatch 2 on Steam in August 2023 was met with overwhelmingly negative feedback within days. Even after two months, the overall reviews for the game remain in the “Overwhelmingly Negative” category.
Furthermore, the workplace misconduct allegations surrounding Blizzard and Activision have further tarnished the company’s reputation. It is understandable that gamers have concerns about the future of their favorite properties.
The impact of Microsoft’s ownership of Activision on the gaming industry remains to be seen. It is a significant development that will undoubtedly shape the future landscape of gaming.
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Source: DOTESPORTS
