Popular YouTuber MrBeast has secured a major partnership for his food brand, Feastables, with the Charlotte Hornets. The North Carolina-based NBA team announced the collaboration by unveiling a graphic of their jersey shaped like a chocolate bar. This groundbreaking deal marks the first-ever partnership between an influencer-led brand and an NBA franchise. The agreement is set to run for the upcoming 2023-2024 season.
The Hornets took to Twitter to showcase their new jersey patch, featuring the eye-catching Feastables logo. The partnership not only provides valuable exposure for MrBeast’s brand but also opens up marketing opportunities within the Hornets’ home stadium, the Spectrum Center. This collaboration is a significant milestone for MrBeast, propelling him further into the cultural spotlight.
This partnership goes beyond the typical esports collaborations with gaming hardware companies. Jersey patches are highly lucrative deals, often reaching seven-figure sums. While the exact financial details have not been disclosed, it is safe to assume that this agreement falls within that range.
Choosing the Charlotte Hornets as his partner may seem surprising, as they are not considered a major basketball market. However, MrBeast has referred to them as his “hometown team.” Additionally, North Carolina boasts a thriving gaming industry, with companies like Epic Games, Insomniac Games, and Red Storm Entertainment having a significant presence in the state. Furthermore, the region has hosted major esports events, such as Fortnite, Apex Legends, and Rainbow Six: Siege tournaments. The state’s implementation of tax incentives for esports events demonstrates its commitment to attracting young, tech-savvy individuals.
MrBeast’s immense popularity among young viewers is undeniable. His videos garner millions of views, and his philanthropic endeavors and plans to acquire an LCS franchise spot consistently make headlines. While specific details of the partnership remain undisclosed, it is clear that this collaboration will further elevate MrBeast’s brand and solidify his position in popular culture.
Source: DOTESPORTS
