The Pokémon Company has big plans for the future, aiming to create a legacy that spans generations. Takato Utsunomiya, COO of The Pokémon Company, expressed the goal of keeping Pokémon alive for centuries, ensuring its survival beyond our lifetimes. With Pokémon currently holding the title of the highest-grossing franchise worldwide, this ambition comes as no surprise.
While Pokémon’s success is largely attributed to its gaming offerings, including TV shows, movies, and merchandise, Utsunomiya emphasizes the importance of maintaining a diverse audience. While adults with disposable incomes are a significant target, children remain a crucial part of the Pokémon fanbase. Utsunomiya acknowledges that children are honest consumers who won’t engage with something they find dull or outdated.
Despite Pokémon’s upcoming 30th anniversary in 2026, Utsunomiya envisions a future where the franchise continues to thrive for centuries. The possibilities for Pokémon in the year 3023 are unimaginable, with new game designs and an ever-expanding universe. However, this ambitious goal is not entirely far-fetched, considering the current success of Pokémon Scarlet and Violet games.
As Pokémon continues to evolve, who knows what the future holds? Perhaps we will witness Pokémon-themed planes and even Pikachu rockets soaring through space. Team Rocket may once again embark on their iconic blasting-off adventures. The potential for Pokémon’s enduring dominance seems promising.
Source: DOTESPORTS
