The enthusiasm of VALORANT fans was on full display at the VCT Champions Fan Fest, held prior to the start of the match days. Riot Games organized this event as an opportunity for fans of all skill levels to come together and celebrate their love for the game. The Fan Fest took place in the early hours of each morning during the finals, and it was heartwarming to see fans who had previously only interacted online finally meet in person.
One notable aspect of the Fan Fest was the overwhelming presence of merchandise. Fans were eager to show their support by purchasing team jerseys and official VALORANT gear. This is a positive sign for the esports industry, as merchandise sales can provide much-needed revenue for organizations during challenging times.
Esports organizations have been facing a period of transition, often referred to as the “esports winter,” where they are readjusting after the inflated valuations and investments of the pre-pandemic era. To sustain themselves, organizations need to find profitable avenues, and merchandise sales have proven to be one such path. Sentinels, for example, saw their profits increase from $1.3 million in 2021 to $1.9 million in 2022 through merchandising.
At the Fan Fest, it was evident that a significant portion of attendees were proudly sporting team jerseys or official VALORANT merchandise. The merchandise stands attracted long lines, with fans rushing to secure coveted items like plushies and hoodies. This level of fan engagement demonstrates the genuine passion and support for VALORANT and its esports scene.
While some may argue that esports fans are more frugal compared to traditional sports fans, the willingness to invest in merchandise indicates a shift in this perception. In addition to physical merchandise, in-game items such as the Champions bundle and potential team skins offer further opportunities for organizations to generate revenue.
It is crucial for teams and organizations to capitalize on these revenue streams and explore additional avenues for financial stability. The success of merchandise sales at the Fan Fest suggests that the esports fan market may be more lucrative than previously believed. This bodes well for the survival of organizations during the esports winter.
Overall, the VCT Champions Fan Fest showcased the dedication and support of VALORANT fans. Their enthusiasm for the game and willingness to invest in merchandise is a positive sign for the future of the esports industry. By leveraging these opportunities, organizations can navigate the challenges ahead and thrive in the ever-evolving world of esports.
Source: DOTESPORTS
